Every website owner wants their website to be popular; some just might not admit to it! To
increase traffic to your website, I suggest the following to start with:
Unique content
Visitors and Search engines love unique content – nobody likes to read the same paragraphs over
and over. Your visitors will return to your website and search engines will rank your site high for
being unique.
Get linked
Getting linked is very important, the majority of your visitors will find your website through
links, whether they be on Google or a directory website. Our advice is to submit your website in
appropriate places – directories that are suited to your website. Search engines will find your
website automatically, so don’t waste your time submitting to them!
Keyword rich text
Most websites are set up to achieve a goal – whether it be to sell a product or service or to
promote something or someone. CJ Website Hosting recommends you think of a dozen keywords that you
would like people to search for (in search engines) to get to your website. Once you have the list,
try to put them within your website content – but keep the sentances making sense – search engines
will spot keyword spammers!
Link to relevant websites
Linking to websites can be as powerful as being linked. If you link to websites that are
relevant to your websites content – you will receive brownie points for doing so. Search engines
categorise your website depending on what you link to, for example, if you linked to several “home
made recipe” websites, search engines will guess that your website has something to do with home
made recipes.
Use heading tags and appropriate titles
Heading tags such as <h1>, <h2> etc.. are known to be vital HTML tags. Not only do
they tell visitors what your page is about, they also help search engines to categorise your site.
Same goes for the <title> tag. Make sure your title tag is short and to the point – including
a URL in your tag is a big no no
Other tips include; making your website standards compliant, minimilising the amount of HTML
code on your pages (by using div based layouts), utilising the alt and title attribute and using
URL rewriting techniques.